Commercial General Liability (CGL) insurance serves as a critical safeguard for businesses, providing a foundational layer of protection against a range of common risks and liabilities. At its core, CGL insurance covers claims of bodily injury or property damage inflicted upon others by the business, its operations, or its products. This type of insurance is …
Promoting your content You’ve put together a brilliantly funny and informative piece of content that you know your peers will love. Now you just need to let them know. TL;DR– A good marketing strategy is going to involve multiple routes of attack.– Breadth is the name of the game here, not depth.– Keeping a very …
As B2B marketing professionals, we all know about Twitter, LinkedIn and maybe Facebook at a stretch. However, if you limit yourself to these portals you could be missing out on a great deal of useful information. Sometimes it seems like intelligent discourse can be hard to find on the major social hubs (see Youtube.com comments …
Here at Resonance our content strategy is fairly simple, although in a state of constant evolution. Let us walk you through our process. Identifying the audience As a content retargeting company, Resonance is all about knowing the audience, we need to understand it to promote our clients and we need to understand it to promote …
Hey gang, we’re staring down the barrel of February and hopefully it’s been a productive month for everyone. A lot of folks are starting new jobs and one friend of mine is even moving to Argentina to start a new career, that’s pretty major! Here at the Resonance Blog though, we’ll keep bringing you the …
A prime example of premature celebration. You’ve implemented a killer content strategy and hosted a few well-received webinars, your competitor’s employees surreptitiously check your blog every few days to stay up to date. Your social acquisitions have spiked and as a result of the buzz, your SEO has been bumped too. Your visible confidence and success …
If you’re in London with us you’ll be enjoying the upturn in the weather (although now that I’ve mentioned it I’m sure it’ll end), our American friends will not have been enjoying the climate so much these past couple of weeks. The economic climate however, is looking fairly sunny for arguably the first time in …
In the second part of our piece looking at what defines good content, we will look at the external factors of whether or not a piece of content is successful, and by what criteria success is measured. As we saw in the first half, an excellent piece of/source of content won’t make a splash if …
Happy new year everybody! Being as it’s Friday you should all have shaken off your hangovers and ‘back to work blues’, and are once again productive members of your teams driving sales and growth, and performing invaluable work for your employers. 2014 will be your most productive year yet! No pressure. If you can focus …
Everyone is talking about content. Content drives sales! Content generates leads! Content feeds the hungry! Content heals the sick! It really seems there is nothing that good content can’t do for a business. There is a wealth of information about the benefits of content marketing and the metrics it will improve. There is, however, very …
