One last roundup of this weeks’ best bits. Everyone else is doing roundups of the whole year, and we’re rounding up those roundups… it’s roundupception. Have a good read before you stuff yourself so full of turkey/sprouts/wine/whatever that you can barely function as a human being. We here at Resonance HQ wish everyone in the …
It’s a first post in the Content Retargeting for Software as a Service series. Follow us on Twitter to get further updates. While B2C marketers can just export their XML feed, plug it into one of the retargeting platforms, kick back and relax watching the conversion level skyrocket, B2B/SaaS marketers are less lucky. We need to sweat …
A comparison: the explosion of content marketing in B2B/B2C vs the rapid rise of independent apps on mobile devices a few years ago. I’m a little late to this party, possibly because I’ve only been working in this industry for only a short while. A little slideshow from our friends at Velocity has struck lasting note with …
