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Bye for this year! 20.12.13

by adminUncategorizedDecember 20, 2013November 29, 2019

One last roundup of this weeks’ best bits. Everyone else is doing roundups of the whole year, and we’re rounding up those roundups… it’s roundupception. Have a good read before you stuff yourself so full of turkey/sprouts/wine/whatever that you can barely function as a human being. We here at Resonance HQ wish everyone in the …

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Content Retargeting for SaaS, Part 1: Audience Personas

by adminUncategorizedDecember 12, 2013November 29, 2019

It’s a  first post in the Content Retargeting for Software as a Service series. Follow us on Twitter to get further updates. While B2C marketers can just export their XML feed, plug it into one of the retargeting platforms, kick back and relax watching the conversion level skyrocket, B2B/SaaS marketers are less lucky. We need to sweat …

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The Uncontrollable Growth of Content: Quality Control

by adminUncategorizedDecember 11, 2013November 29, 2019

A comparison: the explosion of content marketing in B2B/B2C vs the rapid rise of independent apps on mobile devices a few years ago. I’m a little late to this party, possibly because I’ve only been working in this industry for only a short while. A little slideshow from our friends at Velocity has struck lasting note with …

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